Psychology Hacks of the World's Best Advertisers - Rory Sutherland

Ever wondered why your perfectly logical idea still flops? Rory Sutherland, Vice Chairman of Ogilvy, thinks logic is the real enemy of innovation. In this episode, Rory dismantles everything you thought you knew about business, branding, and consumer behaviour. From pricing psychology to irrational decision-making, he shows why people don’t buy what's logical, they buy what feels right. And if you’re a founder, marketer, or builder of any kind, this episode is your blueprint for thinking differently. Here’s what we cover: • Why logic kills creativity in business • The psychological levers …