Product Launch and Post-Launch Management

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Product Launch and Post-Launch Management

Coursera · Intermediate ·📰 AI News & Updates ·3mo ago

Key Takeaways

Manages product launch and post-launch activities

Original Description

Navigate the journey of launching a new product into the market and managing its lifecycle post-launch. This course covers planning successful launches, developing marketing and sales strategies, ensuring product quality, and managing post-launch activities. Learn to execute enterprise software deployments, ensure compliance monitoring, and conduct thorough testing. Develop effective marketing strategies across various channels, create compelling sales strategies, and analyze market feedback. Implement quality assurance and control techniques, monitor product performance using KPIs, and gather customer feedback. Plan and implement product updates and enhancements, and apply data-driven insights to make informed decisions. Learn to utilize generative AI in product management and manage AI product lifecycles, including performance monitoring, iterative updates, and ethical considerations. By the end of the course, you will be able to: - - Plan and coordinate a successful product launch. - Develop and implement product marketing and sales strategies. - Apply quality assurance and control techniques to ensure product quality. - Manage the product life cycle post-launch, including updates and improvements. - Complete a final project that Explain the ability to launch and manage a product. -Execute enterprise software deployments -Ensure compliance monitoring A Microsoft 365 license or free trial is needed to complete the course activities.
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