Process First AI Second.

⚡⚡⚡ AI is a potent tool for hyper-growth startups and scaleups, but it's crucial to establish effective processes first. ⚡⚡⚡ Think about it... as a SaaS industry, we are deploying AI on several broken processes, such as: 📈 Grow at All Costs (GAAC): We should not deploy AI to do the wrong thing at a lower cost. 🔀 Asymmetry of Information: AI is flipping the information asymmetry between the seller and the buyer. Buyers now benefit from this asymmetry, while sellers are still focused on "trust" and "relationships." Here's how to win with AI: 1️⃣ Process Excellence First: AI amplifies existing processes, so focus on making them great before adding AI. Sustainable growth depends on the maturity of your processes. 2️⃣ Adopt a Lean Revenue Factory Mindset: This framework applies factory thinking and positions GTM motions as revenue production lines. The future is Process-Driven AI: Embrace process excellence and use AI to enhance existing processes. To do this right, we must learn from the introduction of robots into the manufacturing processes used in the 1960s. In other words, to become a GTM leader of tomorrow, we have to go back to the Future! Maybe today's generation of revenue leaders is not ready for that yet, but the next generation is going to love it! Subscribe to receive the latest in recurring revenue insights: http://bit.ly/Sub2WBD Links: SXSW 2024 Amy Webb https://www.youtube.com/watch?v=5uLSDbh6M_U&t=1382s Google IO 2024 Josh Woodward https://www.youtube.com/live/XEzRZ35urlk?si=M238E3LQmQz61Bel&t=865 - - - - - Get more frameworks from WbD: https://winningbydesign.com/ https://www.linkedin.com/company/winningbydesign Learn more from WbD Founder Jacco van der Kooij on LinkedIn: https://www.linkedin.com/in/jaccovanderkooij Want to reach out? https://winningbydesign.com/contact - - - - - About Winning By Design: WbD is a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable