Principles of Cosmetic Product Design

What makes a cosmetic product truly stand out? This lecture explores the key principles of cosmetic product design—from understanding consumer needs and delivering performance to ensuring safety, sustainability, and compelling brand experiences. This video is a lecture from the *Olay Introduction to Cosmetic Science and Ingredients Specialization*. As part of a free course preview, it highlights how science, design, and consumer insight come together to create products people trust—and what becomes possible when exploring the full program. Learn how science, design, and innovation come together to create cosmetic products that deliver real value. Explore the full specialization: 00:00 Introduction: Why favorite products stand out 00:22 Understanding the target consumer 00:54 Brand identity and storytelling 01:23 Sensory experience in cosmetics 01:52 Product performance and efficacy 02:03 Safety and quality assurance 02:32 Sustainability in product design 02:52 Packaging and user experience 03:16 Testing: Stability, safety, and efficacy 03:39 Regulatory compliance 04:00 Bringing it all together #CosmeticScience #BeautyScience #ProductDesign #SkincareScience #Cosmetics #LearnOnCoursera #Olay #BeautyEducation #Innovation #Sustainability