Prevent Churn Use G2 Buyer Intent for Retention

We started using G2 Buyer Intent for lead gen. We didn’t expect it to become one of our most effective churn-reduction tools. Here’s what changed 👇 Instead of only uploading prospect domains, we uploaded customer domains into G2 Buyer Intent Notifications. That meant: • We could see when existing customers started researching alternatives • Customer Success got early warning signals • We could step in before churn conversations ever happened In one case, this literally saved an enterprise client. A new primary contact joined one of our customers. They didn’t know us. They had used compet…