Press Releases Beat Social Media (And It's Not Even Close)

Press releases vs. social media — which content strategy actually builds long-term authority? The data might surprise you. Most brands are pouring time and budget into social media while ignoring the one content strategy that keeps working for 12+ months after you hit publish. In this video, we go metric by metric — journalist trust, shelf life, SEO value, and media pickup rates — to show you exactly why press releases aren't just "still relevant." They're winning. Here's what the numbers say: 📊 89% of journalists trust press releases as their top source for organizational news 📉 Social media posts lose meaningful visibility in 24–48 hours 🔗 Press releases build permanent backlinks and lasting domain authority 📰 72% of marketers say media placements are their #1 PR success metric 🤖 Press releases are feeding AI Overviews, Perplexity, and other AI platforms — not competing with them. Here are ways to work with TheNewsGuy at 38 Digital Market: ⚡️FREE eBOOK: How To Get Your Brand Featured in AI Overviews - https://portal.38digitalmarket.com/54049/aio-ebook-sign-up ⚡️FREE eBOOK: How To Use Press Releases To Grow Brand Authority - https://lp.vbt.site/32632/pr-ebook-sign-up-form ⚡️PRESS RELEASE PAGE: https://38digitalmarket.spp.io/order/PR-Services ⚡️LINKS PAGE: https://38digitalmarket.spp.io/order/Links ⚡️FREE CONSULTATION: https://calendly.com/38dm/press-release-consultation ➡️ Watch our Live Stream: Hot Off The Press #DigitalMarketing #SEO #PressReleaseServices #HotOffThePress #RandyTheNewsGuy