Press Releases Beat Social Media (And It's Not Even Close)

Press releases vs. social media — which content strategy actually builds long-term authority? The data might surprise you. Most brands are pouring time and budget into social media while ignoring the one content strategy that keeps working for 12+ months after you hit publish. In this video, we go metric by metric — journalist trust, shelf life, SEO value, and media pickup rates — to show you exactly why press releases aren't just "still relevant." They're winning. Here's what the numbers say: 📊 89% of journalists trust press releases as their top source for organizational news 📉 Social me…