Predict Ad Clicks Using Logistic Regression and XG-Boost

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Predict Ad Clicks Using Logistic Regression and XG-Boost

Coursera · Beginner ·⚡ Algorithms & Data Structures ·3mo ago

Key Takeaways

Predicts ad clicks using logistic regression and XG-Boost algorithms

Original Description

In this project, we will predict Ads clicks using logistic regression and XG-boost algorithms. In this project, we will assume that you have been hired as a consultant to a start-up that is running a targeted marketing ad campaign on Facebook. The company wants to analyze customer behavior by predicting which customer clicks on the advertisement.
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