Practical Neuromarketing Research

The course "Practical Neuromarketing Research" offers a deep dive into the intersection of behavioral science and neuromarketing, equipping you with the tools and knowledge to influence consumer decisions effectively. You will explore key behavior change models, including the neurocognitive influence model, and gain hands-on experience with biometric and neuroimaging tools for data collection. As you develop your research protocols, you’ll learn to apply ethical guidelines to human subject research, ensuring compliance with university and federal standards. By analyzing real-world data, you'll…