Porter's Generic Strategies Explained with Examples

About this lesson

Every firm needs a clear strategy to gain a competitive advantage and thrive in a competitive marketplace. Porter's Generic Strategies is a tool that can help you to select a clear strategy. Running Order: - Introduction 00:00 - Different Strategies/Same Market Examples 00:26 - Porter's Generic Strategies (Simplified) 00:55 - Porter's Generic Strategies 02:00 - Cost Leadership Strategy 02:33 - Cost Leadership Strategy Examples 03:19 - Differentiation Strategy 03:44 - Differentiation Strategy Examples 04:25 - Cost Focus Strategy 04:39 - Cost Focus Strategy Examples 04:59 - Differentiation Focus Strategy 05:18 - Differentiation Focus Strategy Examples 05:39 - Stuck In The Middle Strategy 06:01 - Stuck In The Middle Strategy Examples 06:43 - How to Use Porter's Generic Strategies 06:58 - Criticism 07:40 To learn more, take a look at our companion article to this video here: https://hi.switchy.io/BL2l Subscribe to Our Channel: http://bit.ly/2k9j9DJ

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