Paid Media + CRM = PerfCRMance | Danny Gavin | PPC Zone February 2026

Danny Gavin is a digital marketing strategist, educator, and agency leader focused on one core belief: Paid Media + CRM = PerfCRMance. He is the Chief Strategy Officer of @optidgeagency, where he helps organizations unify paid media, SEO, and HubSpot-powered CRM systems into a single, revenue-focused growth engine. @OptidgeCEO has spoken at universities, nonprofit conferences, and industry events on paid media strategy, SEO, HubSpot and CRM architecture, AI in marketing, and using post-lead data to optimize campaigns and drive real business outcomes. His talks combine strategic frameworks wit…