Paid Media + CRM = PerfCRMance | Danny Gavin | PPC Zone February 2026

Danny Gavin is a digital marketing strategist, educator, and agency leader focused on one core belief: Paid Media + CRM = PerfCRMance. He is the Chief Strategy Officer of @optidgeagency, where he helps organizations unify paid media, SEO, and HubSpot-powered CRM systems into a single, revenue-focused growth engine. @OptidgeCEO has spoken at universities, nonprofit conferences, and industry events on paid media strategy, SEO, HubSpot and CRM architecture, AI in marketing, and using post-lead data to optimize campaigns and drive real business outcomes. His talks combine strategic frameworks with practical case studies, helping audiences move from lead generation to revenue impact. He also serves as an instructor at the University of Houston and is the founder and lead instructor of ODEO Academy. As the host of The Digital Marketing Mentor podcast, Danny is deeply committed to mentorship—helping marketers, founders, and teams build technical skill and strategic confidence. You can find him on LinkedIn: https://www.linkedin.com/in/dannygavin/ For more from the February 2026 event, visit https://ppc.zone/events/ppc-zone-february-2026 PPC Zone is sponsored by @Usercentrics https://consent.ppc.zone & @Optmyzr https://ai.ppc.zone [affiliate links] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry