New Way Now: Wayfair serves up endless inspiration for all things home with AI-powered discovery

*Featured in this video:* Fiona Tan, Chief Technology Officer at Wayfair *Executive summary:* Wayfair, the destination for all things home, partnered with Google Cloud to blend cutting-edge AI with inspiration to help anyone, anywhere create their feeling of home. Using generative AI, including Google’s Gemini models on Gemini Enterprise Agent Platform (formerly Vertex AI), Wayfair is transforming the shopping journey with AI-powered tools that help customers visualize products and refine their style preferences, from piloting an AI design tool Muse to launching the Discover tab in its app. Gemini models have also enabled automated catalog enrichment across over 30 million products, reducing the time needed to curate new and update existing listings by 67%. In addition, Wayfair is a foundational partner co-developing Google’s Universal Commerce Protocol (UCP), a new open standard for agentic commerce across platforms, which will soon power a new experience that allows customers to check out directly from Wayfair in AI Mode in Search and the Gemini app — without leaving Google. *Challenge:* With an extensive catalog of over 30 million products, traditional, scroll-heavy shopping experiences can quickly become overwhelming — especially when customers can’t articulate the exact style or “vibe” they want. Wayfair wanted to help customers to find what they love, making it easier to discover their personal style and bring their dream spaces to life. *Solution:* Partnering with Google Cloud, Wayfair first improved catalog enrichment, using Google’s Gemini models on Gemini Enterprise Agent Platform to automatically categorize and tag attributes like color and style. The move has not only reduced the time needed to curate products or update product listings by 67% — it also provides a strong foundation for advancing more intuitive, personalized AI-powered discovery. Gemini’s multimodal capabilities are enabling new ways to help customers visualize products and hone in on