New Way Now: Catalyst Brands fast tracks design concepts to the closet with Gemini Enterprise

*Featured in this video:* Philip Glebow, Chief Enterprise Architect & VP Data, AI, and MarTech at Catalyst Brands *Executive summary:* Catalyst Brands, which unites five legendary American retail banners under one powerhouse portfolio, is leaning into AI transformation with Google Cloud. Using Gemini Enterprise, Catalyst Brands is drastically accelerating product design and time-to-market, harnessing the best of Google AI to move rapidly from idea to concept. Teams use the agentic platform to brainstorm and refine fresh ideas, grounding concepts in real-world business context with NotebookLM and instantly visualizing design concepts with cutting-edge generation models like Veo. In addition, coding and deep research capabilities are helping lower the barriers to entry for specialized tasks like software development and competitive intelligence, giving every employee the confidence to embrace AI and achieve more — no matter their roles. *Challenge:* In today’s highly competitive market, retailers face unprecedented pressure to deliver quality products and eye-catching visuals faster than ever. Catalyst Brands wanted to speed up product design to better serve customers and grow its powerhouse portfolio. *Solution:* Catalyst Brands is leaning into AI transformation, using Gemini Enterprise to harness the best of Google AI to speed up product design. Teams chat with Gemini to brainstorm and refine new directions, using NotebookLM to ground concepts in real-world business context and data. In the product design phase, Google’s video and image generation models help to visualize and understand these ideas. For instance, models like Veo enable Catalyst Brands to create dynamic videos from static images and sketches, instantly adding audio or modifying the angle, color, or setting of shots, with adding more time and expense to design cycles. In addition, Gemini Enterprise is helping to lower the barriers to entry for more complex, specialized tasks, such as software dev