Monitor Email KPIs: Performance Measurement & Analytics

Email marketing success depends on measuring what matters. This Short Course was created to help marketing professionals accomplish strategic KPI monitoring that drives business results. By completing this course, you'll master the essential framework for selecting, tracking, and reporting email marketing KPIs that align with your business objectives. By the end of this course, you will be able to: Track email KPIs, benchmarking current performance against industry standards and internal objectives Report KPI variances to senior management, proposing solutions for areas not meeting targets T…