Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks
Chris Best is the cofounder and CEO of Substack. Substack makes it simple for a writer to start a paid newsletter. They were in the Winter 2018 batch of YC.
https://twitter.com/cjgbest
https://substack.com/
Jonathan Gill is the cofounder and CEO of Backtracks. Backtracks is a podcast analytics and hosting platform. You can check them out at Backtracks.fm.
https://twitter.com/jgill333
https://backtracks.fm/
The YC podcast is hosted by Craig Cannon.
https://twitter.com/craigcannon
Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a ye…
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Chapters (19)
Intros
0:25
Paid vs advertising in podcasting
2:55
Are advertisers overpaying for podcast ads?
5:35
What percent of the market will ultimately be paid content?
7:35
Payment mechanisms
9:10
Price anchoring
11:50
Individual creators vs brands
16:45
Deplatforming
18:15
Spotify
19:45
Discovery and growth in newsletters
22:05
Public and private feeds
24:45
Apple's role
26:00
Will education be the driver of paid content?
29:45
Educational podcasters in China
31:45
How are their newsletter and podcast customers growing?
35:40
Jack Ryder asks - In 5 years time, are personal newsletters going to replace s
37:35
Debdut Mukherjee asks - Do podcasts actually work? If so, how do startups calc
43:00
Measurement
44:45
Best practices for new podcasters and newsletter creators
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