Microsoft Ads Conversion Tracking (2026), including Enhanced Conversions (with Google Tag Manager)

Learn Microsoft Ads conversion tracking with Google Tag Manager in this tutorial. We'll guide you through the entire process, from installing the basic UET tag to implementing Enhanced Conversions for more accurate attribution. Plus, we'll share tips on Microsoft Consent Mode, making sure your setup does not go sideways. Note: "Bing ads conversion tracking" and "Microsoft ads conversion tracking" are the same thing. === TIMESTAMPS === 00:00 - Intro 00:12 - Create a UET tag 01:15 - Install UET tag with Google Tag Manager 03:32 - Track Microsoft Ads conversion with GTM 14:08 - Enhanced Conversions for Microsoft Ads 20:59 - Tips for Microsoft Consent Mode 23:36 - Final Words === LINKS === Subscribe to our Youtube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1 📌 FREE e-books on Google Tag Manager and Google Analytics 📌 https://www.analyticsmania.com/google-tag-manager-e-books-and-guides/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-+microsoft+ads+conversion+tracking+2025 ⭐⭐ Google Tag Manager and Google Analytics 4 courses ⭐⭐ https://www.analyticsmania.com/courses/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-+microsoft+ads+conversion+tracking+2025 ✭ Microsoft consent mode. How to configure it with GTM? https://www.youtube.com/watch?v=XsxEa43sltE?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-+microsoft+ads+conversion+tracking+2025 ✭ Blog Post: How to Install Google Tag Manager on your Website https://www.analyticsmania.com/post/how-to-install-google-tag-manager/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-+microsoft+ads+conversion+tracking+2025 ✭ UET Tag Helper https://chromewebstore.google.com/detail/uet-tag-helper-by-microso/naijndjklgmffmpembnkfbcjbognokbf?hl=en ✭ Blog Post: Google Tag Manager Data Layer Explained https://www.analyticsmania.com/post/what-is-data-layer-in-google-tag-manager/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-