Meta offline Conversion Tracking with Google Tag Manager

Businesses that sell both online and in physical stores can miss valuable conversion data from offline purchases. In this tutorial, you'll learn how to track offline conversions and send them to Meta for better ad optimization. === TIMESTAMPS === 00:00 - Intro 00:14 - Tracking offline purchases overview 02:58 - Implementing data client 08:48 - Setting up Facebook CAPI tag 18:07 - Triggering configuration for offline purchases 21:03 - Final Words === LINKS === Subscribe to our Youtube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1 ✭ Sign up for Stape https://lnk.stape.io/META 📌 FREE e-books on Google Tag Manager and Google Analytics 📌 https://www.analyticsmania.com/google-tag-manager-e-books-and-guides/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-meta+offline+conversion+tracking+2026 ⭐⭐ Google Tag Manager and Google Analytics 4 courses ⭐⭐ https://www.analyticsmania.com/courses/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-+meta+offline+conversion+tracking+2026 ✭ Data Tag/Data Client https://stape.io/solutions/data-tag-client ✭ Documentation: Parameters https://developers.facebook.com/documentation/ads-commerce/conversions-api/parameters ✭ Documentation: Customer Information Parameters https://developers.facebook.com/documentation/ads-commerce/conversions-api/parameters/customer-information-parameters === CONNECT WITH JULIUS & ANALYTICS MANIA === ✭ Facebook https://www.facebook.com/analyticsmania ✭ Twitter https://twitter.com/fedorovicius ✭ Linkedin https://www.linkedin.com/in/fedorovicius Subscribe to our YouTube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1 #googleanalytics #googleanalytics4 #ga4 #googletagmanager