Measure Research Impact: Eye-Tracking to ROI

This course provides a foundational toolkit for measuring and communicating the business value of research. You will learn to translate raw visual attention data into clear, actionable heat-maps using eye-tracking and conduct rigorous ROI analysis to prove the financial impact of your insights. These skills are essential for justifying research budgets and demonstrating the strategic importance of your work. Designed for aspiring market researchers, UX analysts, and business professionals, this beginner-level course bridges the gap between conducting research and proving its value. Through si…