Master Pricing: Balance Profit and Customer Retention

Pricing can often feel like guesswork. You may wonder, “Could I make more profit if I charged more?” but also worry about losing customers. Many businesses simply add a markup to costs, but pricing can be far more nuanced and effective than that. This course shows you a logical, practical way to find your optimal price (one that increases profits without driving customers away). You'll learn how increasing profits comes from getting your pricing maximised instead of trying to sell more or produce more. We’ll combine simple calculations with real-world experimentation to identify your ideal p…