Marketing Project Management and Strategy Fundamentals

Build the essential skills to contribute to real marketing projects from day one. In this course, you will develop practical competencies across four key areas: project management, professional communication, digital collaboration, and marketing strategy. You will work with industry-standard tools like Trello to organize and track tasks, apply the SMART framework to set clear, measurable goals, and use cloud-based platforms to share documents securely with your team. You will also gain hands-on experience with core marketing concepts — including target audiences, value propositions, and SWOT …