Marketing Communications: Intro to Consumer Behavior

Want to know what really drives your customers? This non-credit online course in consumer behavior and marketing communications, offered through the University of Arizona Online on Coursera, provides working professionals and adult learners with practical tools to understand customer insights and turn them into action. Designed for learners who want to upskill, reskill, or explore college-level marketing coursework, this course examines how consumer goals, pain points, personality traits, cultural context, and social influence shape buying decisions—and how these insights inform effective ma…