Market Research Data: Dashboards and Storytelling

You will master practical visualization skills, professional dashboard-building practices, and the persuasive storytelling techniques needed to turn complex analytics into decision-ready products for stakeholders. This combined course covers rigorous chart selection logic, visual design principles (color theory, purposeful annotation, and layout hierarchy), and hands-on Power BI techniques—including Power Query for blending multi-source data and DAX for complex calculations. You will learn to map analytic questions to effective visual encodings, test dashboard usability with simple heuristics, and iterate designs based on stakeholder feedback. The course also bridges the gap between data and action by teaching you to automate report snapshots and validate metrics against source data, ensuring your narratives remain accurate and repeatable. Labs guide you through importing survey and transactional data, building drill-through pages for deep-dive analysis, and producing usability reports. You will conclude the course by producing a portfolio-ready Power BI dashboard and an executive "Strategy Deck," demonstrating your ability to convert raw, complex datasets into intuitive visual narratives that drive organizational decision-making.