Market Research and Competitive Analysis
Skills:
PM Basics80%
Learn the art of market research and competitive analysis, essential skills for data-driven product decisions. Learn to gather and interpret market data, understand consumer motivations, and dissect the competitive landscape. Through SWOT analysis and the Jobs to be Done framework, you'll gain a strategic advantage by identifying opportunities and differentiating your product in the market.
By the end of this course, you'll be able to:
● Collect and analyze market data
● Conduct thorough competitive analysis to gain insights into competitors' strategies.
● Complete a final project that demonstrates your ability to conduct market research and competitive analysis.
This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.
Watch on Coursera ↗
(saves to browser)
Sign in to unlock AI tutor explanation · ⚡30
More on: PM Basics
View skill →Related AI Lessons
⚡
⚡
⚡
⚡
Why the Best Mobile App Development Company Is Not Always the Biggest One
Dev.to AI
The Problem with Most Productivity Apps (And How We Tried to Fix It)
Dev.to · Stefan
Building WeRemember in Public — Day 0: Why Another Calendar App?
Dev.to · Sandro Hu
Google Announces Its Chromebook Successor: The Googlebook
Daring Fireball
🎓
Tutor Explanation
DeepCamp AI