Local SEO Ranking Factors

Key Takeaways

if you own a local business and you're figuring out how to outrank your competitors on local searches here are the ranking factors you need to know the first ranking factor is proximity which means how far away a potential customer is from your business so for example if you own a locksmith business in the central area but your potential customer is searching for a generic keyword like locksmith or locksmith near me and they are not exactly near your local store your business may not be shown the second ranking factor is relevant so if somebody searches for a specific service like unlocked doors central area instead of a general term locksmith it would depend on the keywords you add to your google business profile that matches the search term for your business to be shown and the final ranking factor is prominence the more people speak positively about your business giving you five star reviews on your business profile and many others matter to the ranking on local searches