Is SEO Screwed? Lily Ray on Google's CRACKDOWN For 2026
Google's increasingly aggressive crackdowns and harsher core updates are significantly impacting Local SEO and AI search professionals. Medium to Small Businesses are experiencing major traffic losses due to these changes, often without understanding the cause. This situation necessitates a strategic adaptation to the new landscape, focusing on content adjustments and off-site brand mentions to mitigate the effects of Google algorithm shifts and stay ahead of AI updates in search.
Lily Ray @amsive joins us to break down why small to medium businesses are being hit the hardest by Google and p…
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Chapters (22)
Introduction: The SEO Landscape in 2026
1:03
Who is Lily Ray?
2:02
Is AI Content Inherently Dangerous?
4:03
The Risks of "Scaling" Content & City Pages
6:15
Service Area Pages vs. Physical Locations
9:23
Why YMYL Topics Face Higher Scrutiny
10:41
How AI Overviews are Killing Organic Traffic
12:48
Action Items: Diversification & Digital PR
15:47
The New Role of SEOs: LLM Discoverability
17:41
Why Reddit & Forums are Dominating Search
18:55
Small Business Strategy: Video & Authenticity
21:14
Analyzing the Most Recent Core Updates
24:10
Google’s Preference for .gov & Authority Sites
27:28
How to Diagnose & Recover from a Hit
31:16
The Truth About Backlinks & Disavow Tools
34:14
Content Classifiers & Site-Wide Demotions
37:00
Local Pack vs. Organic: Why GBP Stays Safe
39:05
The Crackdown on Self-Serving Listicles
44:17
E-E-A-T: Common Misconceptions Debunked
48:12
The War on AI-Generated Fake Reviews
51:51
Negative SEO Myth or Real
53:01
Rapid-Fire Questions
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