Introduction to Generative Engine Optimization (GEO)

Generative AI is transforming the way people search, learn, and engage with information. Introduction to Generative Engine Optimization (GEO) equips you with the skills to stay ahead of this shift by mastering techniques that make content discoverable, relevant, and impactful within AI-powered search environments like ChatGPT, Gemini, and Perplexity. Through guided lessons and practical demonstrations, you’ll learn how generative engines interpret, reason over, and surface information and how to structure, optimize, and enrich your content for LLM-driven discovery. The course covers GEO-ready…