Introduction to AI for marketing professionals

Welcome to the “Introduction to AI for marketing professionals” — a unique, hands-on course designed to help you build foundational AI and Generative AI literacy. In this course, you’ll discover how Generative AI is transforming the marketing profession, explore key risks and best practices, while experimenting with powerful AI tools in interactive, marketing-focused applications. By the end of this course, you will be able to: - Understand the fundamentals of AI and its potential opportunities in marketing - Explore and recognize risks and limitations associated with AI and how to address t…