Introducing the Google Analytics MCP Server

Ever wished you could just talk to your Google Analytics data? Now you can! We're thrilled to announce the launch of our open-source Model Context Protocol (MCP) server for Google Analytics. This powerful tool acts as a bridge, allowing Large Language Models (LLMs) like Gemini to connect directly to your Google Analytics data. In this video, Matt Landers, Head of Developer Relations for Google Analytics, walks you through a hands-on demo. See how you can move beyond standard reports and have a natural language conversation with your data to uncover insights, analyze performance, and even gen…