International Business Entry Strategies

In this course, you’ll explore and evaluate the many ways businesses can engage in international commerce. You’ll start by examining the three key decisions you need to make before going global, including using a practical model to help you select the right country. Next, you’ll dig into the various modes of exporting and importing, then learn about contract entry options like licensing and franchising. You'll then get to know foreign direct investment strategies, such as forming joint ventures, pursuing mergers, or making acquisitions. The course wraps up with a personal perspective on going …