Integrated and Strategic Communication Campaigns

Welcome to "Integrated and Strategic Communication Campaigns", the first course of the specialization, Strategic Communication Campaigns. Ever wanted to "get the word out" or create "buzz" for your organization? This course will leave you knowing how to deliver the right message to the right audience at the right time via the right channel. You will get started by understanding the best practices for communication campaigns and learning the basics around how to tell the story that represents your brand well. You will then be able to take that story to the right channels so that it gets told…