How Your Competitors Are Stealing Your Best Customers in Google Ads
Is bidding on your own brand name a waste of money or a brilliant strategic move? ๐ค Many marketing "experts" claim that if you rank #1 organically, youโre just paying for clicks youโd get anyway. They're wrong!
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PPC Cost-Cutting Cheatsheet: https://www.scottredgate.com/cheatsheet
In this video, Iโm breaking down why ignoring brand campaigns is one of the most dangerous mistakes you can make in digital marketing. In 2026, the search results page has changed, and if you aren't bidding on your own name, you're handing your most valuable customers to your competitors on a silver platter. ๐
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Chapters (7)
The "Waste of Money" Myth
0:44
Search Intent in 2026
1:23
Competitor Conquesting Explained
2:03
Controlling the Message vs. SEO
2:40
Dominating Mobile Real Estate
3:44
How to Launch a Brand Campaign Safely
4:40
Understanding Impression Share
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