How to Switch to Target CPA in Google Ads (Using Gemini AI)
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If you are running local lead generation campaigns on Google Ads and your Cost Per Lead (CPL) is too high, it might be time to switch your bidding strategy.
In this quick tutorial, I show you exactly how to transition from Maximize Clicks to Target CPA bidding without relying on guesswork. We use Gemini AI to analyze our Search Term Reports and Keyword Data to find the perfect Target CPA for each specific Ad Group.
By feeding your winning keywords into Aโฆ
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Chapters (6)
Intro: Moving from Maximize Clicks to Target CPA
0:33
Analyzing the current campaign data ($112 CPL)
1:17
Finding your winning keywords
2:22
The Gemini AI Target CPA breakdown
3:56
How to change your bid strategy in Google Ads
4:40
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