How To Set Up Pixel On TikTok Ads - Complete Setup Guide

Key Takeaways

In this video, I'm going to show you how to create, set up, and integrate Tik Tok pis in your website. All right? So that you can track activities on your website. Now, why do you need a pis? P is a piece of code you take from your Tik Tok ads manager and you put it on your website. So that Tik Tok can track activities going on on your website. So I'm going to show to set it up. It's very very easy to do. And when you stop your episode, Tik Tok is going to know who is buying from your website, who is opting in as lead your website. Tik Tok is now going to understand the kind of people that are taking action. They now to go back to their own end, go back to their Tik Tok, go back to their platform and look for more users that are most similar to take action. Let's say 10 people buy from your website today. With the help of the P, Tik Tok is going to understand the characteristic of those 10 people that buy from your website. It's now going to go on and look for more people in millions that are more likely to take similar action. And Tik Tok is now going to show you how to those kind of people face that are more likely to take action on either buy from whatever you are selling or optin as you leave or register. Right? So that's exactly how the Tik Tok pis work. Right? And and in this video I'm going to show you exactly how to set it up. So make sure you watch this video to the end so that you don't miss out on any important details. Right now the first you want to do to set up your Tik Tok is to log to your Tik Tok ad manager. How do you login? Just come to Google type in login to Tik Tok ads manager. Right? Then hit on search. Now scroll down. You're going to see this one that says login in the front. This one that says login on the front. All right. Look at it. This one that say login on the front. So click on this one to take you to the login windows where you can login to your Tik Tok ad manager. Once you log in, it's going to take you to your dashboard. Just enter your details here and login. All right. If you don't have a Tik Tok ad account, check the description of this video where I link a video on how you can create your Tik Tok ad account. All right. And the walk through of how to use your ads manager and create ad. So in the meantime, let me please show you how to set up your P. Once you have logged in, it's going to take you to this windows. All right, once you take you to this windows, bring your mouse to tools. Right, come to tools. This tools here. Come to tools. Once you log into your house manager with your password, come to tools. Then click on event manager. All right, look at it. Event manager. Click on event manager. Once you click on event manager, it's going to take you to this window. Now I have one P. If you don't have a P, it's going to show you get started. All right, just click on the get started at the middle of your screen to start creating your P. Right, but if you already have a P and you want to set you want to make sure you set it up correctly, I recommend you create a new one. How do you create a new one? Just come click on connect data source. Right? This connect source you click on get started. When you just come here freshly, right? So I just click on this connect data source now. Right? I click on it. I will be able to create a new P. I like click on web. Right? Because I want to track activities on my website. WordPress system.io you card whatever landing page you are using right I'll click on web I'll click on next I I now skip you can your website I'm going to skip this step it's not necessary then select manual setup especially if you're not using Shopify Google Tag Manager but if you're using any of this you can just select Shopify and follow the screen procedure but this time you want to do it for our website right so click on manual setup click on next now tick tik tok pis only right tick tik tok So you can quickly set up your Tik Tok P on you take the middle one here which is this one T p you click on next right now you can name your P let me let me name my P name here now let's say um at grow with God bless right so this is my YouTube channel handle I just say P right now this is it this name of my P I will just click on create right you can put whatever name here you want to use to create your P. Now once you get to our P is now going to show a base code like this. Copy base code to your website. All right. What does this mean? It mean copy this code to your to the header of your website so that can track activities in your website. People that are opting as lead, people that are buying so that can now go to their database and look for more people that are more likely to take that specific action you want them to take on your phone either to buy or as a lead. So this is the code that does all the magic. So copy this code and paste it to your website. Let me quickly show you how to do that. Now, if you using WordPress, I'm going to show you how to do that. But for now, let me show you how to do it on system. All right. Now, come to your system. All right. If you don't have a a website, you can just come to system. All right. Come to system system. All right.io. All right. And you can create a free website here. A free landing page which you can use to run your Tik Tok ad. All right. For free. Professional landing pages. Free websites. So, that's by the side. If you have your website or system or card, this a similar procedure. Come to your page. Come to your thank you page. Now what is a thank you page? A thank you page is a page that redirect people after you have taken specific action on your website. It's a confirmation page. Let's say somebody buy from you. It could be a receipt page or it could be a yeah just more of like a complete page or a thank you page. All right. Why do you need a thank you page? It's a page where anybody that register is going to visit that page. So that page you're going to put the pie so that anybody that land on your t page Tik Tok is going to register it as you have made a se you made or you have made two sales or you have gotten two leads. So if anybody land on this page on my website T is not going to register it as oh I've made one S today. If three people land on this page T is going to register that oh three people have register have land on this page. Let's say Tik Tok is not going to understand that wow these three people that land on this page have this similar behavior on our platform. the talk is not going to go back to their platform and look for those people that are more likely to that resemble or that are identical to those three people that have landed on this page. So that's how this work understanding. Now to put in the P here on your click on this settings here scroll down right come click on the setting on your page then scroll down click on click on edit ed code now let's want to track sales or lead you can come here and select lead or sales so let me just use pushes I want to assume that this landing page is not a lead but it's a purchase thank you page like anybody anybody that buy from me is going to land on this page right so I'll just select pushes here. So, select purchase or lead. Most of the time just only purchase and I'm just going to select lead. I'm just going to select purchase. Then on this edit header code, I'm going to click edit code. Right? Look at it. You click on this one. The first one, the second one. Click on edit header because you want to put the code on the header of your website, not the footer. So, click on edit header code so you don't make mistake. You're going to see a a random HTML code here. Just press Ctrl A from your lap from your PC. Then you delete everything, right? Or you everything manually and you delete it. Then this code give us now click copy to copy it and you paste it in your website. All right. Then you click on save. Click on save. Make sure you click on save. After you have clicked on save, then you click on save here again to publish the page. All right. Click on save to publish the page. What do you now do next? Now click on exit. Right? Once you click on exit, you're going to be able to get your link to your thank you page. Now how do you get your link? You see this icon here? Click on it. Copy the link. We want to take this link now to Tik Tok ad manager. Right. Now come to your card manager. We have copied the code. You click on next. Right. Then what we now do next? You see this enable automatic advanced machine. You want to take it on. Right. Take it on so that can able to get more datas from your pieces. All right. The IP address, external IDs, email address, phone numbers. It's going to hash all these datas and understand your target and your best buyers more. So always stick it enable automatic advance machine on. Right. So always allow this one. Then click on next to proceed. Right? Now this you not create the event. This where the magic happens. Remember the you remember our thank you page URL we copied earlier which is from here. Right. You want to paste it here. Want to paste it here. I want to click on launch in manager. But before you click on launch event manager, come back to your um to the browser you are using to manage your T card and load the thank you page here. Refresh it here first to make sure the link is opening correctly. Good. Now this is going to signal Tik Tok that there's a P on this site. Right. Now just refresh the second time again. All right. Cool. So now we refreshed it. Now you come here, right? You come here. Then you now click on launch event manager. Right? Now Tik Tok is now going to load the website for us. Right? Now what do you now do? Look at it. Tik Tok is recommending an event for us purchase because we tag it on our system. But we don't want it right. We want to do it manually. Let me show you to do it now. Click on this add event here. Then click on URL visit. Right. Click on you. You click on next. Then you select event type. Then you select purchase that you should select purchase only depending on what you want. Then you you paste the URL contains word here. Now what does this mean? Come to your thank you page. Remember I told you to load your thank you page on the browser to manage your account before you launch it. Your ad managers is going to detect the P. Right now once you have done that you come you copy this thank you the the letters immediately after your domain look at this look at my doain my doain is wwastteam.com so I just copy the latest immediately after my domain right so you want to make sure you watch this video again so that you don't miss out on any important details right so watch this video and watch it again save it and watch it again later so that you don't miss out on any important step all right so that you don't just come and be typing it does not work. They come here, you paste it here. Look at it. Thank you. Any link, if the link is long, copy the link.com. Stop. All right. That is what it means. Understanding. Look at my own. So I pasted it here. I will now click on create event. I click on create event. This means that once I'm running out anybody that land on this my thank you page maybe after they have bought from my seller seller to redirect them back here or maybe they order a physical product my website is going to redirect them to this thank you page please register them as purchase event that they have buy and reflect it to my ad manager I'm looking for more people that are more likely to buy from me that is what this whole event setup mean a layman understanding all right now let me show you something else before I proceed Now most times some of us might be running um lead generation ad yeah we just let's say we are running generation ad to track people that people that want to join our WhatsApp so want to use a lead generation event how do you do that now once you have put your thank you page here like normal it's going to open the website for you there going to pop up this windows I can easily drag once you pop up this windows click on this add event then instead of selecting URL visit click on button clicks right then it's not going to alert all the button on your website then tick the button. Then once you take the button you can now click on next. You can now click on event type can select lead. What does this mean? This mean that you create event. What does this mean? This mean that any anybody that land on this page right and click on this button register them as a lead. So even so even if you are running ads and somebody land on this page is not going to register it as an event until they click on this button or any button on your website which you which you you you tick here right so that's how you can track lead generation event when you're running ads for maybe for people to join your WhatsApp group or DM you WhatsApp through your preset page through your website page you want to track button click right button click could be any event you want so this how you can track button click as event for the sake of this tutorial I I want to track but click. I want to track website visit. So how do I do that? I click on this cancel here. I come back here. I click on add event. I click on URL visit. I want to track the own visit. So I click on next. I click on event setup. Then I click on I select purchase. Most of the time all you just need is the purchase event and the lead generation event. All right. So I copy this again after my after my domain. Then I paste it here. Right? I know I'm taking my time to do this to explain this because I did a video recently where people just bypass some steps and they make mistake and they come to the comment section. I be typing it's not working, it's not working. So this is why I'm taking my time to explain this. All right. So make sure you follow this step by step. You don't make any mistake. you will rewatch this video again and you want to make sure you like this video and you subscribe to this channel for stepbystep tutorial like this. Right, that's going to take your Tik Tok and Facebook to the next level. That is something I guarantee you this year, right? So, make sure you subscribe. Now, as setting up the event, we select pushes. We have putting our URL contains. I now click on create event. Look at it. Our events have been created pushes. Click on finish and I click on exit now. Right now we have created our event successfully. We can now come back to this place. Right. I click on next. Right now it is good to say that we should install a Per. This is optional. But if you want to be sure that you have installed your P correctly, just click on this install PE to install the plugin. All right. It's just like meta Per plugin. Here you can be sure that you have installed your P. I'll show you how to do that. just install the the plugin whether you're using Chrome or Microsoft Edge. So install the plugin sharply. Let's do that now. Right. So view extension. So let me let me print it here. Now let's refresh our thank you page which is event we created the the link creat. So let's load it. I'm going to show you how to do for WordPress too shortly. Right. Now this is our thank you page. Now come to the P like this. Click on this P. Look at it. Look at what it shows now. It shows page view. It ticked it. It show purchase event. All right. And and it even shows and it even shows our pis ID. Look at our P ID here. So this is to confirm that you have successfully created and set up your TTO P correctly. not just set up your Tik Tok pixel correctly but you have also integrated it on your website successfully if it lead generation event I created this place going to show lead right so it's because for pushes that's why it's showing pushes so you can see this is going to show it's going to show right that's how you do it and one thing about this p this plugin even detects your metap let's say there's a metap your website it's also going to detect it too right now look at metap here it didn't detect it I was not able to detect that of that of Tik Tok but you can see Tik Tok is so smart. All right. So that is basically how you do that. So you set up event then you click on this install Per to install the plugin. Once you have installed the plugin just click on finish and you are good to go. So you successfully create create and set up your T um P successfully. Now let me show you how to paste the code to a WordPress website too. All right. It's similar to this one. So let me quickly look at our P. Let me quickly show you how to do that. Okay, remember we have created we have copied our code earlier when we creating the P. So when we creating the P, you copy the code. So this is the code. I'm just copying it here again. I will now go to my WordPress website. Let let me assume I not have I'm using WordPress. I will come to my WordPress website. All right. I will come to plugin. All right. I come to plugin. Once I come to plugin, I click on add plugin. Once I click on add plugins, I will now come here and type header and footer plugin. I s you can install any one here your favorite. I just click on install to install this one. Right. I will install this. Right now have installed. So let me activate it. Activate. So look at the plugin here. Look at see header and footer plugin. Once I installed the plugin which is this um header and footer script come to your um settings here then click on the ed and footer script here right click on it then scroll down then paste the p the code copied from t you paste it here is this code that start with t start script paste the code then scroll down then you click on save settings, right? It says settings. What does this mean? We have installed our T code on our WordPress. So, what we have to do is to copy our title page link from our website and replicate and replicate the same thing we do when we are doing for system.io. So, it's just the same thing. All right. So, we just create an event. I'll come here. I'll come to setting that we click on this. Go to event builder. Right. I go to build I can now place my thank you page here for my WordPress. Right. I can see let's just see this my my WordPress website. So I will just put it here. I will click on launch event and replicate the same thing I did when I was doing for steaming. All right. So the only thing is that for WordPress for WordPress you install the plugin. All right you install this plugin install the header and filter plugin system. You just paste it directly to the page and you save it. So I trust you have gained value from this video. If you want more tutorial videos like this step by step step by step like this, make sure you like this video and you subscribe to this channel and turn and turn on the notification bell. Right? Because I'm going to drop more helpful videos like this that regarding Tik Tok ad how to run Tik Tok ad sales hard conversion ad for Tik Tok how to drive how to run lead generation ad on Tik Tok. All right, how to optimize your ad how to scale your ad. So there are a lot of videos I want to share regarding Tik Tok ads, right? because I run out for a lot of clients, all right, for almost any industry you can think of. So, you want to make sure that you like this video and you subscribe to this channel so that you don't miss out on any important updates, all right, or tutorial like this, right? So, make sure you do that now, right? And I'm going to see you on my next video. And if you want to learn how to run talk hard for sales, click on this video showing at the top of your screen right here. Right? I'm going to see you on this side. Peace.