How to Report on the Essential B2B Marketing Metrics

If you’re still reporting on MQLs, webinar sign-ups and form fills, you’re not proving impact, you’re just showing activity. In this episode of the DG Playbook, Alice from Cognism breaks down the B2B marketing metrics your board, CFO and CEO actually care about: revenue, efficiency and predictable growth. You’ll learn how Cognism shifted from lead gen to demand gen and redefined success using revenue-first B2B marketing metrics, including: - Pipeline created & revenue closed - Average contract value (ACV) - Win rates & sales cycle length - Declared intent (high-quality demo requests) Alice …