How to Format a Blog Post (So People Actually Read It!)
Today, Iโm showing you 9 easy formatting tweaks that actually get your content read, shared, and ranked. ๐ฏ Get started with the tool I recommend here: All-in-One SEO (includes TOC & internal link tools) https://aioseo.com/
If your blog posts look like a block of dense text, you're driving readers away before they even start. In this WordPress tutorial, youโll learn simple yet powerful blog formatting hacks to increase readability, improve SEO, and keep visitors scrolling. We cover headings, tables of contents, image placement, white space, fonts, link text, and effective CTAs โ all without touching code or hiring a designer. These tips are beginner-friendly and can instantly boost engagement.
By the end of this video, youโll know how to:
- Structure content with proper headings
- Add a clickable table of contents
- Break up text using images, spacers & lists
- Improve font readability and color contrast
- Use compelling call-to-actions and smart internal links
Timestamps:
00:00 โ Why formatting matters
00:27 โ How to use headings (H2, H3 โ not H1!)
01:15 โ Formatting a heading in the block editor
02:45 โ Adding a Table of Contents with All-in-One SEO
04:26 โ Paragraph length best practices
04:50 โ When to use bullet points vs. numbered lists
05:12 โ Image placement: what works best
05:45 โ Adding and resizing images in WordPress
07:04 โ Optimize image size using Optimal plugin
08:00 โ Fixing white space problems
09:30 โ Spacer blocks & layout consistency
11:20 โ Setting global line height to 1.5
13:00 โ Best fonts and colors for blog readability
16:54 โ Adding block quotes for key takeaways
19:52 - Adding links to a blog post
22:30 โ Building a high-converting call to action
28:26 โ Publish your post!
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Chapters (17)
Why formatting matters
0:27
How to use headings (H2, H3 โ not H1!)
1:15
Formatting a heading in the block editor
2:45
Adding a Table of Contents with All-in-One SEO
4:26
Paragraph length best practices
4:50
When to use bullet points vs. numbered lists
5:12
Image placement: what works best
5:45
Adding and resizing images in WordPress
7:04
Optimize image size using Optimal plugin
8:00
Fixing white space problems
9:30
Spacer blocks & layout consistency
11:20
Setting global line height to 1.5
13:00
Best fonts and colors for blog readability
16:54
Adding block quotes for key takeaways
19:52
Adding links to a blog post
22:30
Building a high-converting call to action
28:26
Publish your post!
๐
Tutor Explanation
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