How to Capture Competitor Searchers with Google PMAX Audiences

Want to steal competitors’ traffic without breaking the bank? In this video, I walk you through a battle-tested Performance Max (PMAX / “PMx”) audience setup that targets competitor-intent, custom intent signals, and remarketing strategies, while letting Google’s AI scale the wins. You’ll see the exact audience signals to add, how to structure asset groups for competitor vs. brand traffic, and the key reporting checks to spot waste fast. Perfect for PPC managers, growth marketers, and e-commerce owners who want higher-intent traffic from rival keywords and audiences. Watch to get the step-by…