How to build a retail growth engine in 2026
Conversational shopping in AI Mode. Virtual try-on. Agentic checkout. Business Agent on Search. Google Lens in YouTube Shorts. Shoppable CTV.
The secret powerhouse behind them all? Your product data. It’s no longer just a list of SKUs; it’s the high-resolution infrastructure for the next era of retail.
In this episode of Ads Decoded, host Ginny Marvin is joined by Firas Yaghi, Global Product Lead for Retail Solutions, and Nadja Bissinger, Group Product Director for Retail on YouTube. They separate the hype from the strategic essentials, discussing the practical steps retailers can take now …
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Chapters (16)
The shift from using Lookalikes as targets to signals in Demand Gen
1:53
How your product data powers shopping experiences beyond Shopping ads
3:16
What retailers should be doing to optimize their product feeds
5:51
New and upcoming launches: Merchant Center for Agencies & Merchant Advisor
7:55
Why it's time to stop viewing different campaign types as competitors
11:40
How advertisers should be thinking about using campaign types together
13:44
Turning ads into shoppable formats by adding product feeds to Demand Gen
15:25
Why Lookalikes are now used as a signal instead of a hard target
20:36
New measurement capabilities: conversions with cart data & product-level repor
23:23
The importance of having an offline strategy for in-store sales
24:59
What retailers need to keep top of mind with bidding
26:55
How YouTube has evolved as a shopping destination and performance driver
29:45
Using to Attributed Branded Searches to measure incremental impact of YouTube
31:07
The launch of Shoppable CTV in Demand Gen & PMax
32:40
What retail advertisers should be doing now to prepare for the agentic commerc
37:09
Ginny's round-up of key action items for retailers from this episode
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