How to Automate SEO Reports with Serpstat Skills + Claude
Serpstat Skills are pre-built instruction sets that connect to our MCP and generate structured SEO reports inside Claude. No prompt engineering, no copy-pasting data — install the Skill once and run it on any domain.
In this video, we walk through five ready-to-use Skills: Quick Wins (surface growth opportunities fast), Full SEO Analysis (domain metrics + action plan), Competitor Deep Dive (reverse-engineer any rival's strategy), and Content Strategy (a ready-made content plan for the next several months). We also show how to customize any report for white-label client delivery — remove Serps…
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Chapters (12)
What are Serpstat Skills?
0:06
How Skills work with MCP
0:18
Five Skills — overview
0:32
Quick Wins report
1:02
Full SEO Analysis report
1:19
Competitor Deep Dive report
1:50
Content Strategy report
2:03
How to install Skills from GitHub
2:12
Step-by-step: import into Claude
2:26
White-label client reports
2:34
Editing a Skill with Claude prompts
2:48
Wrap-up
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