How to Automate SEO Reports with Serpstat Skills + Claude

Serpstat Skills are pre-built instruction sets that connect to our MCP and generate structured SEO reports inside Claude. No prompt engineering, no copy-pasting data — install the Skill once and run it on any domain. In this video, we walk through five ready-to-use Skills: Quick Wins (surface growth opportunities fast), Full SEO Analysis (domain metrics + action plan), Competitor Deep Dive (reverse-engineer any rival's strategy), and Content Strategy (a ready-made content plan for the next several months). We also show how to customize any report for white-label client delivery — remove Serpstat branding, adjust the visual style, keep all the data intact. Skills are stored on GitHub and import into Claude in under a minute. Requires the Serpstat MCP connector. Setup video: https://www.youtube.com/watch?v=ONJyxDrvecU ⏱ Timestamps: 0:00 What are Serpstat Skills? 0:06 How Skills work with MCP 0:18 Five Skills — overview 0:32 Quick Wins report 1:02 Full SEO Analysis report 1:19 Competitor Deep Dive report 1:50 Content Strategy report 2:03 How to install Skills from GitHub 2:12 Step-by-step: import into Claude 2:26 White-label client reports 2:34 Editing a Skill with Claude prompts 2:48 Wrap-up 🔗 Resources: Serpstat Skills — GitHub repository https://github.com/SerpstatGlobal/serpstat-mcp-skills/ Serpstat account signup — https://bit.ly/4sg5Jm5 💬 Questions? Drop them in the comments. Like and subscribe if this saved you time. #SEO #Serpstat #AITools #ClaudeAI #SEOAutomation #WhiteLabelSEO #SEOReports #ContentStrategy