How This Founder Uses AI Search To Win Long Tail Traffic
In this episode of E-coffee with Experts, Austin Willman sits down with Ethan Smith, CEO at Graphite, to break down how Answer Engine Optimization (AEO) is reshaping digital marketing and why most companies are still stuck in outdated SEO strategies.
You’ll learn why AI prompts behave completely differently from traditional search, how long-tail queries now dominate AI traffic, and why small startups can compete faster than ever before. Ethan also reveals why citation building is replacing link building, and how PR, product content, and proprietary data are becoming the new growth levers.
We…
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Chapters (15)
01:30: Why AI search is growing fast
1:30
03:45: Can startups win in AI search today?
3:45
06:00: Best channels for small teams to start
6:00
08:15: Why long prompts matter more than keywords
8:15
10:30: Search vs AI prompt behavior explained
10:30
12:45: The hidden long-tail AI traffic opportunity
12:45
15:00: Why most SEO content looks the same
15:00
17:30: How to stand out with original insights
17:30
19:45: Using private data to win AI visibility
19:45
22:00: Should marketers build their own communities?
22:00
24:15: How real research beats marketing guesses
24:15
26:30: Common mistakes in SEO and AI studies
26:30
28:45: What content AI systems cite most often
28:45
31:00: Will AI agents replace websites?
31:00
33:15: Th
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