How This Founder Builds Authority With Digital PR

In this episode of E-Coffee with Experts, Claire Taylor, Co-Founder of TU Marketing, shares how she built a search-first agency before SEO was mainstream, and how trust, transparency, and business understanding became the foundation of long-term client retention. Claire explains why agencies must deeply understand client business models before building marketing strategies, how expectations shape SEO success, and why saying “no” to the wrong clients can strengthen your agency's reputation. We also explore how AI-driven search, zero-click results, and LLM visibility are changing SEO strategy, and what businesses must do today to stay discoverable across platforms beyond Google. Claire shares practical advice on building trust signals, leveraging high-quality backlinks, improving visibility through digital PR, and creating content aligned with real customer questions. If you're a founder, marketer, or agency leader navigating modern SEO strategy in the AI era, this episode is packed with actionable insights. 🔗 Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 00:30: Introduction 00:30 - 01:27: Claire’s Journey Into SEO And Agency Life 01:27 - 03:11: Early Challenges Starting The Agency 03:11 - 04:42: Why Agencies Must Understand Client Businesses 04:42 - 06:13: When And Why To Say No To Clients 06:13 - 08:07: How To Build Long-Term Client Relationships 08:07 - 09:37: Importance Of Transparency In SEO Work 09:37 - 12:05: SEO Strategy In The Age Of AI Search 12:05 - 14:20: Are Backlinks Still Important Today 14:20 - 15:20: How Digital PR Supports SEO Growth 15:20 - 16:18: Claire’s Favorite AI Tools Right Now 16:18 - 17:25: Rapid Fire Questions With Claire 17:25 - 18:34: Final Advice For Agencies And Marketers 🔗 Connect with Claire Taylor 👥 https://www.linkedin.com/in/clai