How This Agency Wins Clients Using 90-Day Visibility Audits

In this episode, Becky Hendriksen, Founder & CEO of Green Hearted, shares why modern agencies must shift from traditional SEO deliverables toward digital visibility strategy across search, AI platforms, and brand ecosystems. We explore how Answer Engine Optimization (AEO), entity presence, Reddit sentiment, LinkedIn visibility, and structured dashboards now influence whether your brand appears inside ChatGPT, Claude, and next-generation search experiences. Becky also explains how her agency replaces 12-month retainers with a 90-day visibility audit framework that builds trust fast, proves ROI early, and positions agencies as strategic partners instead of service vendors. You’ll learn: - Why publishing thousands of AI pages rarely works - How to create content LLMs actually surface - What “search everywhere optimization” really means - How agencies can break siloed SEO and PPC budgets - Why transparency dashboards improve retention instantly - How to operationalize AI workflows inside marketing teams If you're a founder, CMO, or agency leader preparing for the AI search era, this episode will change how you think about visibility strategy. 🔗 Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:42: Why creating thousands of AI pages is risky 01:42 - 03:05: Quality content vs quantity content in SEO 03:05 - 05:10: Finding unique stories for better content 05:10 - 06:37: Matching content to the buyer journey 06:37 - 07:45: How people search using ChatGPT today 07:45 - 09:12: What AEO means for modern marketing 09:12 - 10:58: Why agencies must stop working in silos 10:58 - 12:06: Selling digital visibility instead of SEO services 12:06 - 13:40: Handling separate marketing budgets from clients 13:40 - 15:28: The 90-day audit strategy that builds trust 15:28 - 17:05: Showing va