How should publishers prepare for the Privacy Sandbox?

The Privacy Sandbox initiative aims to create technologies that both protect people's privacy online and give companies and developers tools to build thriving digital businesses. The Privacy Sandbox reduces cross-site and cross-app tracking while helping to keep online content and services free for all. This video aims to provide publishers with: - An overview of Privacy Sandbox - Key updates and timelines - Recommended actions to help prepare for third-party cookie deprecation in Chrome Chapters: 0:00 - Opening 3:24 - Privacy Sandbox Refresher & Timeline 13:18 - APIs Overview And How You Can Prepare 27:11 - Publisher spotlight: Reach PLC 32:22 - Summary & Next Steps for publishers Resources: Privacy Sandbox → https://goo.gle/3PWTTMR Privacy Sandbox refresher and timeline: Privacy Sandbox Proposals Web → https://goo.gle/3Ub4l5W Privacy Sandbox News → https://goo.gle/3UaBvT4 Timeline → https://goo.gle/3vC5vhp APIs overview and how you can prepare: Overview Privacy Sandbox Chrome Developer → https://goo.gle/3vLiKfw Ad Privacy Settings Chrome → https://goo.gle/49plpJP Github Tester List - Topics → https://goo.gle/3xy94G0 - Protected Audience → https://goo.gle/4aDE1qq - Attribution Reporting → https://goo.gle/3QiREDR Summary and next steps for publishers: Privacy Sandbox Analysis Tool → https://goo.gle/49txmya Prebid Core Releases → https://goo.gle/4cHKxhA Fledge for GPT module → https://goo.gle/3Ubn5lN Chrome facilitated testing → https://goo.gle/49xipel Key Value Targeting GPT → https://goo.gle/3JdtoPy Checklist → https://goo.gle/3PRHWb6 Watch more The latest on Privacy Sandbox → https://goo.gle/Privacy_Sandbox Subscribe to Chrome for Developers → https://goo.gle/ChromeDevs #WebDev #PrivacySandbox #Chrome Speakers: Hanne Tuomisto-Inch, Sulina Connal, Juan Guisasola, Scott Friesen, Damien Faucherand Products Mentioned: Privacy Sandbox, Chrome, Google Ad Manager