How ServiceNow shapes CTV ad content to align with a marketer's mindset

LinkedIn for Marketing · Intermediate ·🛡️ AI Safety & Ethics ·6mo ago
How do you shape CTV ad content to align with a marketer's mindset? Jonathan Vu, VP Marketing, Media & Sponsorships at ServiceNow shares how his team launched the "Putting AI to Work for People" campaign, leveraging a strategic partnership with NBCUniversal and LinkedIn's CTV Select and BrandLink solutions.
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CS50 (Harvard)