How SEO Works in 2025

*Learn what (most) agencies aren't telling you about SEO in 2026* 👉 https://www.youtube.com/watch?v=ZzszJFXCDnQ Try Semrush for FREE for 14 days*: https://exposure.ninja/seo-2025 This video is sponsored by Semrush. Get our book for FREE 👉 https://exposureninja.com/youtube Request a marketing review 👉 https://exposureninja.com/ryt/review Listen to our podcast 👉 https://exposureninja.com/podcast ==================== I saw SEO change more in 2024 than I ever expected, and in 2025 it’s going to be even bigger. Google might still have 8.5 billion daily searches, but OpenAI’s ChatGPT is catching up quickly with 1 billion daily messages (January 2025). Not only is Google facing a wave of new platforms — it’s also contending with agentic AI, where your audience isn’t even doing the searching themselves anymore. If marketers keep relying on the old approach of just ticking SEO boxes, businesses will vanish beneath the surge. In this video, I dig into: 1. Why AI tools like ChatGPT and Perplexity are swallowing the top-of-funnel searches that used to be Google’s 2. How agentic AI is becoming a “search assistant,” meaning I need to optimise for machines as well as humans 3. Why zero-click search is escalating (and how to keep my brand visible when users don’t even click) 4. What’s changed in content production — everyone’s publishing more than ever — and how I can ensure my pages shine Above all, I’ve realised this next era of AI-driven search demands that marketers adapt swiftly. It’s not just about chasing higher Google positions; it’s about staying relevant wherever people — or their digital assistants — hunt for answers. If you're prepared to take on these changes, your brand will thrive, even as the gap between Google and AI engines keeps shrinking. Listen to this as an audio podcast instead: https://exposureninja.com/podcast/346/ ==================== Exposure Ninja is a multi-year Global Search Award-winning search marketing agency, specialising i