How I’d Build a $1M/year Cold Email Agency in 2026 (If I Had to Start Over)

In this video, Hans Dekker from Instantly.ai and I break down how I built and scaled my AI outbound agency from scratch into a multi-million operation, including the exact strategies behind our growth, content, and client acquisition. We also dive into our biggest edge: content. I explain how posting on LinkedIn helped us build trust before it generated leads, and why most agencies fail by copying competitors instead of dominating a specific niche. Finally, I share practical advice on what actually drives growth. Finding real customer pain points, focusing on daily revenue-generating activit…