How Generative AI Is Changing Search and Brand Discovery in APAC | A CEO Perspective
How is generative AI reshaping how people discover, evaluate, and trust brands across Asia Pacific?
In this executive conversation, Or Offer, CEO of Similarweb, sits down with Simon Kemp, CEO of Kepios and author of the Digital 2026 Global Overview Report, to unpack how AI-powered discovery is transforming search behaviour, user intent, and digital strategy across APAC.
Drawing on real user behavioural data across search, generative AI platforms, websites, apps, and social channels, the discussion explains why traditional SEO is no longer sufficient, how AI-led journeys differ from search-le…
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Chapters (15)
Why APAC Is Central to Digital and AI Adoption
3:30
Is there a shift: Search to Generative AI
7:30
How Generative AI Is Changing Search Behaviour
11:00
AI Does Not Replace Search. It Repositions It
14:30
Why Traditional SEO Alone Is Not Sufficient
18:00
Intent, Trust, and AI Driven Conversion
22:30
Why Websites Still Matter in the AI Journey
26:00
Measuring Brand Visibility Inside AI Platforms
32:30
Social Media, Apps, and Changing Usage Patterns
40:30
Key Takeaways for Marketers and Business Leaders
43:00
Why APAC Cannot Be Treated as One Market
45:30
Mobile First Means App First in Many Asian Markets
48:00
Marketplaces vs Direct to Consumer Strategy
52:00
Why No Channel Ever Fully Dies
55:30
What Leaders Should Focus on Next
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