How Cosmetic Products Are Designed

Designing a cosmetic product requires balancing performance, safety, and consumer expectations. This lecture explores formulation goals—how scientists define texture, function, claims, and regulatory requirements to create products that deliver real results. This video is a lecture from the *Olay Introduction to Cosmetic Science and Ingredients Specialization*. As part of a free course preview, it highlights how formulation decisions shape product success—and what becomes possible when exploring the full program. Learn how science, formulation, and testing come together to create effective and reliable cosmetic products. [Explore the full specialization: https://bit.ly/41zjot0 00:00 Introduction: Designing a skincare product 00:25 What are formulation goals? 00:49 Physical goals: Texture, pH, and appearance 01:12 Functional goals: How products perform 01:28 Claims-based goals and marketing promises 01:48 Regulatory goals and compliance 02:03 Managing trade-offs in formulation 02:32 Balancing ingredients and performance 02:50 Why formulation goals matter #CosmeticScience #BeautyScience #SkincareScience #Cosmetics #ProductDevelopment #LearnOnCoursera #Olay #BeautyEducation #Skincare #STEM