How AI Is Replacing Traditional Funnels In FinTech Marketing
In this episode of E-Coffee with Experts, Christopher Smith (Squad Lead at Inbound FinTech) breaks down how SEO has transformed from outdated tactics like keyword stuffing into a sophisticated, trust-driven, omnichannel strategy.
Chris shares his journey from PR to SEO, revealing how major Google updates like spam updates and RankBrain reshaped the industry. He explains why modern SEO success, especially in FinTech, depends on trust signals, digital PR, and brand authority rather than just rankings.
The conversation dives deep into how AI is changing search behavior, introducing the concept …
Watch on YouTube ↗
(saves to browser)
Chapters (14)
00:12: Introduction
0:12
01:05: Chris Smith’s Journey From PR To SEO
1:05
02:19: Early SEO Mistakes And Industry Evolution
2:19
03:13: Google Updates That Changed SEO Forever
3:13
03:35: Why Trust Is Now Critical In SEO
3:35
04:24: SEO Strategy In FinTech Explained
4:24
05:48: Inbound Marketing Then Vs Now
5:48
06:25: Most Underrated Growth Channel Today
6:25
07:44: AI Search And The New Funnel Shift
7:44
09:40: Digital PR And Brand Trust In SEO
9:40
11:02: The CRM Mistake Costing Companies Growth
11:02
12:07: How AI Is Lowering Acquisition Costs
12:07
13:34: Best AI Tools For Marketers Today
13:34
16:45: 20
DeepCamp AI