Here's How I'd 2x A Home Service Business in 60 Days
๐ฐWant to join Home Service Accelerator? Apply here: https://www.homeserviceaccelerator.com/ytviewtraining?el=If_I_Owned_A_$500k_Year_Electrical_Business&htrafficsource=youtube&hcategory=youtube-video
In this video I walk through the exact marketing and sales plan I would implement if I owned an electrical business doing $250,000 a year and wanted to scale it to $1 million. Starting with the math that makes $1M feel a lot less daunting, all the way through Meta ads, Google Maps, systems, fulfillment, and eventually blended customer acquisition costs at scale.
This is the same framework I've used to help over 800 home service businesses through Home Service Accelerator, and the same progression my own Christmas light business went through from $97K to $1.17M. Whether you're an electrician or any other home service trade, the customer acquisition model is largely the same, and it all comes down to math.
Timestamps:
0:00 - Why most electricians are undercutting themselves before marketing even starts
1:13 - Reverse engineering $1M a year down to five jobs a day
3:39 - Systems first: speed to lead, AI answering, and why this comes before ads
4:57 - Google Maps: the free traffic source most home service businesses ignore
5:37 - Meta ads for electricians: why EV charger installs are the crack creative
8:54 - Blended customer acquisition cost and why brand takes over at scale
Links for vendors mentioned:
Google SEO and Maps SEO Services ($1mil/year or larger businesses):https://www.stryker-digital.com/book-call/?el=steve
Google PPC Ads Management($1mil/year or larger businesses): https://get.locallegend.ai/steve
Meta Ad Management (Businesses over $1mil/year only): https://get.locallegend.ai/steve
Dope Marketing for Mailers: https://meetings.hubspot.com/patrick-o3/hsa
๐ฐWant to join Home Service Accelerator? Apply here: https://www.homeserviceaccelerator.com/ytviewtraining?el=If_I_Owned_A_$500k_Year_Electrical_Business&htrafficsource=youtube&hcategory=youtube-video
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Chapters (6)
Why most electricians are undercutting themselves before marketing even starts
1:13
Reverse engineering $1M a year down to five jobs a day
3:39
Systems first: speed to lead, AI answering, and why this comes before ads
4:57
Google Maps: the free traffic source most home service businesses ignore
5:37
Meta ads for electricians: why EV charger installs are the crack creative
8:54
Blended customer acquisition cost and why brand takes over at scale
๐
Tutor Explanation
DeepCamp AI