GTM Server-Side Tagging Made Easy

Learn how to set up Google Tag Manager (GTM) Server-Side Tagging using Usercentrics. This step-by-step tutorial walks you through the full process – from creating your GTM containers to configuring a custom domain – so you can take advantage of faster page performance, more accurate data, and improved privacy controls. You can learn more about Usercentrics' server-side solution here: https://usercentrics.sjv.io/loves-data-sst We’ll start by creating a web container and connecting it to your server-side container. Then we’ll set up the Usercentrics Server-Side Tagging solution, configure your custom domain, and connect everything to Google Analytics 4 (GA4). You’ll also see how to preview and test your setup to make sure your data is flowing correctly. Server-side tagging helps you future-proof your analytics and marketing setup. By moving your tags from the browser to a secure server, you’ll see cleaner attribution, stronger privacy compliance, and better data quality across GA4, Google Ads, and other tools. JUMP TO A TOPIC: 00:00 Introduction 01:12 Creating a GTM web container 06:26 Setting up Usercentrics Server-Side Tagging 08:49 Creating your server-side container in GTM 10:15 Configuring a custom domain 14:26 Connecting GA4 to your server-side container 18:54 Previewing and testing your setup 20:58 Conclusion YOUR EXTRA RESOURCES: ○ Usercentrics server-side tagging: https://usercentrics.sjv.io/loves-data-sst ○ Install GTM on Squarespace: https://youtu.be/BrBL5LKR7uk ○ Install GTM on Wix: https://youtu.be/IjmITPD_Yhw ○ Install GTM on Shopify: https://youtu.be/krFHfkiANjc ○ GTM tutorial series – https://www.youtube.com/playlist?list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV ○ GA4 tutorial series – https://www.youtube.com/playlist?list=PL1vNrn711L8T8HLFj4ghhXydctPMXSv3l ○ Analytics Essentials Course (free) – https://www.lovesdata.com/courses/analytics-essentials/ ○ GTM Course (paid) – https://www.lovesdata.com/courses/google-tag-manager/ ○ GA4 Course (paid) – https: