Growth secrets from a $30m/year SaaS CEO (Charles Tenot from lemlist)
lemlist (https://go.coldiq.com/lemlist) is an AI All-in-one Sales Engagement Platform generating over $20m/year. It is part of lempire, an umbrella brand including several software products such as Taplio ($7m ARR) & Tweet Hunter ($2m ARR).
Charles Tenot has recently been promoted from COO to CEO of lemlist & lempire to grow the company to $100m in annual recurring revenue.
I got the chance to sit down with Charles and learn about the behind-the-scenes of their growth. This includes their tech stack, the acquisition funnel responsible for growing to 20,000 paying users, how they convert sigโฆ
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Chapters (11)
Introduction
3:00
Charles Background
9:50
What is lempire
14:45
lempire revenue breakdown
17:40
lemlist tech stack
26:00
lemlist best acquisition channels
38:10
converting signups to paid users
46:18
how lemlist clients use the product
58:30
future of GTM acquisition in the age of AI
1:12:40
AI SDRs
1:22:35
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