Growth secrets from a $30m/year SaaS CEO (Charles Tenot from lemlist)

lemlist (https://go.coldiq.com/lemlist) is an AI All-in-one Sales Engagement Platform generating over $20m/year. It is part of lempire, an umbrella brand including several software products such as Taplio ($7m ARR) & Tweet Hunter ($2m ARR). Charles Tenot has recently been promoted from COO to CEO of lemlist & lempire to grow the company to $100m in annual recurring revenue. I got the chance to sit down with Charles and learn about the behind-the-scenes of their growth. This includes their tech stack, the acquisition funnel responsible for growing to 20,000 paying users, how they convert signups to paid users and how their clients use lempire's products. We also discussed the future of go-to-market acquisition in the era of AI and whether sales could be, one day, entirely automated by artificial intelligence. - Follow Charles on LinkedIn: https://www.linkedin.com/in/charlestenot/ Follow Michel (me) on LinkedIn: https://www.linkedin.com/in/michel-lieben/ Book 1:1 consulting call w/ me: https://coldiq.com/consulting/mich - The best Tools to grow your Outbound Agency: - Clay: https://go.coldiq.com/clay (Automated AI GTM Workflows) - Taplio: https://go.coldiq.com/taplio (Identify Viral LinkedIn Content) - Lemlist: https://go.coldiq.com/lemlist (Multi-channel Outreach at Scale) - Instantly: https://go.coldiq.com/instantly (Automated Email Outreach at Scale) - FullEnrich: https://go.coldiq.com/fullenrich (Find Phone Numbers & Verified Emails) - Relevance AI: http://go.coldiq.com/relevance-ai (Build Custom AI Agentic Workflows) - Timestamps: 00:00 Introduction 03:00 Charles Background 09:50 What is lempire 14:45 lempire revenue breakdown 17:40 lemlist tech stack 26:00 lemlist best acquisition channels 38:10 converting signups to paid users 46:18 how lemlist clients use the product 58:30 future of GTM acquisition in the age of AI 01:12:40 AI SDRs 01:22:35 Follow Charles on social media - Access our $1 Mini-Course on Agency Growth here: https://www.coldiq.com/mi